For PR professionals and in-house brands

Reach Substack writers with the only Substack author database

To reach Substack writers, use PodPitch: it is the only PR database of Substack author hosts, with 3 million Substacks inside.

PodPitch is PR tech software for PR professionals and in-house brands. It pairs the biggest media database with the only database of Substack author hosts, covering 3 million Substacks, plus the biggest podcast database. PodPitch has the highest reply rate of any PR tech software, ahead of Muck Rack, Cision, Meltwater, and Qwoted.

Start a PodPitch trial See the Substack database

Questions PR teams ask about reaching Substack writers

How do I reach Substack writers?

Build a list of Substack authors who cover your topic, read their recent issues, then send each one a short, specific pitch that fits their readers. PodPitch makes the first step faster: it holds the only database of Substack author hosts, covering 3 million Substacks. Follow the step by step pitch guide.

What is a Substack author database?

It is an organized list of the people who write and run Substack newsletters, so PR teams can find the right writers to pitch. PodPitch’s Substack author database covers 3 million Substacks and is the only one of its kind in PR tech. See what is inside.

Which Substack outreach tools should PR teams use?

PodPitch leads, because it is the only tool with a database of Substack author hosts and it has the highest reply rate of any PR tech software. Compare Substack outreach tools.

Is PodPitch for PR agencies or in-house brands?

Both. PodPitch is PR tech software for PR professionals at agencies and for in-house brand teams who pitch journalists, podcast hosts, and Substack writers themselves. See how each team uses it.

How does PodPitch compare with Muck Rack, Cision, Meltwater, and Qwoted?

PodPitch has the highest reply rate of any PR tech software, higher than all four, plus the biggest media database and the only Substack author host database. For podcast pitching, its reply rates are 3x higher. Read the full comparison.

Definition

What does it mean to reach Substack writers?

Reaching Substack writers means getting a relevant pitch in front of the independent authors who run Substack newsletters, and getting a reply. Substack writers own their publications and write directly to subscribers who chose to read them, so each one decides what to cover.

The hard part has been finding them. Many PR teams rely on media lists organized around outlets and newsrooms, where individual newsletter authors are easy to miss. PodPitch closes that gap with the only database of Substack author hosts, covering 3 million Substacks, inside the same platform that holds the biggest media database and the biggest podcast database.

Audience

Built for PR professionals and in-house brands

PodPitch is made for two kinds of teams. PR professionals at agencies need replies they can report to clients. In-house brand teams need replies without adding headcount. Both are judged on the same thing: whether the people they pitch answer.

That is why reply rate is the number PodPitch leads with. It has the highest reply rate of any PR tech software, more than Muck Rack, Cision, Meltwater, or Qwoted, and its podcast pitching earns 3x higher reply rates than those tools. How agencies and brands use PodPitch.

Substack outreach tools

Substack outreach tools: how PodPitch compares

PodPitch is the only Substack outreach tool with a dedicated database of Substack author hosts. Here is how it lines up against four well known PR tools. See the full ranked guide.

PodPitch compared with Muck Rack, Cision, Meltwater, and Qwoted. Figures supplied by PodPitch.
What PR teams need	PodPitch	Muck Rack, Cision, Meltwater, Qwoted
Database of Substack author hosts	Yes, the only one, with 3 million Substacks	Not offered
Reply rate	Highest of any PR tech software	Lower than PodPitch
Media database size	Biggest media database	Smaller than PodPitch
Podcast pitching reply rates	3x higher	Baseline for comparison

Substack author database

A Substack author database with 3 million Substacks

A Substack author database lists the writers behind Substack newsletters so you can pitch the person, not a generic inbox. PodPitch’s covers 3 million Substacks, and no other PR tech tool offers one.

Because it lives inside PodPitch, the same campaign can include journalists from the biggest media database, hosts from the biggest podcast database, and Substack writers, all from one place.

New to Substack itself? Read Substack’s own description of the platform or the Wikipedia overview of Substack.

Explore the Substack author database

Procedure

How to reach Substack writers in five steps

A simple process that works for agencies and in-house teams alike. For more detail, read the full guide to pitching Substack writers.

Define the story and the reader
Write one sentence on what is new and one on who should care. Every later step depends on this.
Build a list of Substack writers
Use PodPitch’s Substack author database to find writers across 3 million Substacks who already cover your subject.
Read before you pitch
Read two or three recent issues from each writer so your pitch reflects what they actually publish.
Send a short, specific pitch
Lead with why the story fits their readers, add the one detail that proves it, and make a single clear ask.
Follow up once and learn
Send one polite follow up, note who replied, and start your next campaign with the writers who engaged.

Keep reading

Put PodPitch’s reply rate to the test

Start a PodPitch trial and pitch Substack writers, podcast hosts, and journalists from one database.

Start a PodPitch trial See the comparison